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"Bob Bly, author of 70+ books and the man McGraw-Hill calls “America’s top copywriter,” reveals...

Become a Recognized Guru in Your Field ... Just by Saying a Few Simple Words!

Establish credibility, gain visibility, and create a huge demand for your products or services -- all by giving short talks at select meetings and conferences ...

About Bob Bly

Bob Bly is a full-time freelance copywriter specializing in direct marketing. He earns more than $600,000 a year from his writing, speaking, and consulting, and became a self-made multi-millionaire while still in his 30's.

A copywriter for more than a quarter of a century, Bob has written promotions for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, Intuit, and AlliedSignal.

Bob is the author of more than 70 books including The Copywriter’s Handbook (Henry Holt) and , Public Relations Kit for Dummies (Dummies Series). He has published more than 100 articles in such publications as Successful Meetings, Direct, Business Marketing, Chemical Engineering Progress, Cosmopolitan, Computer Decisions, Writer’s Digest, and Amtrak Express.

Bob’s writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. He also taught marketing at New York University.

Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation’s Business to the New York Post and the National Enquirer. He was a featured speaker at the 2006 annual conference of the National Speakers Association.

What they say about Bob Bly's copy and counsel

"Good things are happening. I am getting a steady stream of Trial and Demo requests from the new site. These requestors are filling out the entire contact form. The site is simpler now, and I am still working to make it even more so. I appreciate your work."
—Jim Romano, DataForceOne

"Thank you so much for your wonderful work. It has been a pleasure working with you and I look forward to working with you on another project in the near future. You were always available, quick to answer questions and always exceeded my expectations. You truly are a gifted writer."
—Aaron Griffith, The Griffith

"Bob, again thanks for the great copy. You consistently help us reach customers with compelling, actionable content, when others just can't!"
—William McElleney, IBM

"The feedback keeps coming in and we all agree yours was a truly helpful, useful, insightful and effective workshop. You did a fantastic job inspiring the troops and we've already begun applying some of the key learnings."
—Paul Connors, Copywriting Manager, A large financial services company in the Chicago area

"Bob ... your creative work, patience, and 'partnership' with us at IT Group has virtually propelled us to another level of business professionalism and recognition. The response we've received from your letters has been nothing short of tremendous. We've not only derived significant business from these unforgettable mailings--your efforts have sparked a creative energy within our ranks which will assist us in years to come. Thanks for your guidance and counsel."
—John A. Fallone, IT Group International

"I hired Bob on his reputation, and found it is well-deserved. His fact-finding process in preparation to write our copy was both painless and enlightening. The final deliverables were right on time as promised, and better than expected – which is saying a lot because my expectations were high. The first time I read his copy for our project, I literally got chills down my back – he nailed it the first time. Wow."
—Dennis Rosenberg, VP Marketing, VNUS Medical Technologies, Inc.

"Bob Bly did an amazing job with our company brochure. We are very impressed with his capacity to learn our product and to write copy so clearly and pointedly. Bob Bly is a great marketing investment."
—Michael Manoussos, Manhole Barrier Systems

"Great white paper! I’m in favor of the entire submission. Please congratulate Bob on a great effort."
—Michael C. Howard, Chasm Recovery

"Your Tax Loopholes ad looked great and is performing very well. Thanks for the strong copy."
—Brian Kurtz, Boardroom

"You did an excellent job. It's been a pleasure working with you on this project."
—Edward Brunet, Decatur Professional Development, LLC

"Thank you very, very much for doing such a great job on the ad. I was one of those folks who would read the ads in the DAK catalog by Drew Kaplan and this was as enjoyable for me as that."
—Chris Pickering, MeritDirect

"Bob ... Just got the copy and advertisement you did for my new book ... It's great! You are good! Great job ... you have tremendous insights into what excites and what sells!"
—Don Libey, Libey Incorporated

"In my opinion, you are the best copywriter in the software industry."
—Judy MacDonald, Director of Marketing, Direct Response

"When I received the piece, I thought, I'll have to skim over it now and read it later. But, once I started, I couldn't stop! You did a GREAT job with Ken's story. I love it. It kept me reading. I'm VERY pleased with it."
—Craig Simpson, Ken Roberts Company

"Bob, It's been a pleasure to work with you!!! Thank you so much! I'm very happy with the copy; I feel it will give me good results."
—Alejandra P. Bigai, Romanicos Chocolate

"Thanks again for a great job."
—Davis Ross, Ross Advertising

"I just wanted to thank you again for the excellent work you did for us. You are the man and I can't tell you how much I admired your approach and service. Although I've never worked with a copywriter before, I think you set the standard pretty high. I look forward to working with you again. You certainly have my vote for the next round!"
—DP Jovine, Tycoon Research

"Great job – I’m always amazed at how you can boil the complex down into simple terms. It flows very well."
—Kyle Hodgens, Capital Financial Media

"Thank you for the copy. I see why you're the expert. It's so simple, it's brilliant."
—Sau Hyoung Pak, Big Machine

"The radio spots are very well done. I am very impressed with your work and copywriting expertise. We will be making the changes to the print ad as you suggested. In the future we may work with you to design a totally new print ad. Again I'd like to say I'm impressed with your services. You were prompt, informative, and definitely know your stuff. We will be recommending you to others and doing repeat business."
—Joshua Andrews, Health Solutions, LLC

"When people get to the promotion, the promotion has a good conversion rate. In one test, it actually had a 14% conversion to sale... can't ask for much better than that."
—David Galland, Casey Research

"I loved the ad! I don't see any reason for revision so I have already put through a check request for the balance I owe you on the ad. We are very excited about this one. I can't wait to see how it does. Thanks so much!"
—Alice Wessendorf, Agora Health Book

"I show off the work that we did on lead generation for negotiation -- as well as the conversion program from HMCL -- as big successes."
—Paul Szymanski, Harvard Business School Publishing

"Thank you for being very instrumental on making the launch of the wealth management book such a resounding success. It was so successful that we had to request more copies."
—Ingrid Boney, II

Thanks, Bob! You are awesome to work with."
—Matt Morsa, Stock Secrets, Inc.

"I've spoken to a thousand copywriters over the years and Bob Bly is the best. He knows what he's doing."
—Joe Culotta, Natural Medicine Co.

"I am happy to report to you that your piece out produced the 4 other packages we tested against it. I want to talk to you about another project...."
—Nick Roumi, Pacific Coast Funding

"This is an outstanding letter. Really nice work!"
—Paul Szymanski, Harvard Business School Publishing

"Like the package ... the tone ... I think it's excellent."
—Bill Caskey, Caskey Sales Achievement

"We are very pleased with your copy approach because your copy seems to speak to the neurologist better than the copy in previous promotions. Moreover, your copy presses the sell better and more effectively. I really value your direct marketing copy capabilities and I'm thrilled to have you working with MedLink."
—Jim Chacona, MedLink

"Just wanted to take a moment to sincerely thank you for the hard work and energy you've poured into the Sinatra product package. You are a joy to work with."
—Gail Diggs, Phillips Health

"Thanks again... you did a great job."
—Caleb Cherry, Capital Financial Media

"You are a genius! I rarely love copy this much from the get-go. You hit it on the head!"
—Sara Pond, Nightingale-Conant

"The original ad insert of 'Wall Street's Loss is Your Gain' continues to kick butt -- pulls 12 to 15 subscriptions a week. Not bad for a $500 investment made 5 months ago."
—Charles Mizrahi, Stealth Stocks

 



Dear Marketer:

Has this ever happened to you?

You go to a conference or association meeting to network – to schmooze, make contacts, and, you hope, to get some new business.

You discover, to your displeasure, that your competition is also in attendance. Darn!

You try to target your best prospects and engage them in conversation – but they largely ignore you.

After all, they’ve attended mainly to hear the featured speaker – and learn his pearls of wisdom.

Much to your displeasure, you discover that the featured speaker for the event is none other than -- your biggest competitor!

Grudgingly, you sit through his speech, which strikes you as mainly obvious stuff and nothing special.

"I know more than this clown does," you think to yourself, "and I could have given a much better talk."

Yet, the audience seems to hang on that S.O.B.’s every word!

After he finishes to thundering applause, your best prospects rush past you on their way to the stage.

They congratulate the speaker … shake his hand … grab copies of his company brochure … and hand him their business cards.

And you can’t help but overhear them all telling your competitor, "We need to work with you … please call me tomorrow morning so we can book you!"

Maybe your competitor even looks up from his adoring "fans" … sees you glaring at him from your seat … and winks at you with an infuriating smile – as he continues to steal project after project from you.

You go home frustrated, having wasted a day, and no richer to show for it.

Your competitor goes home elated – and with more work booked than he can handle.

 

What made the difference?

You and I know that clients want to deal with vendors who are considered the top experts in their field.

And what do top experts do that their less respected competitors don’t?

They give talks: speeches ... seminars ... lectures ... workshops ... college classes ... training sessions ... podcasts ... tele-seminars ... you name it.

Well, let me tell you a little secret, which perhaps you’ve already figured out: the speakers you hear at industry meetings don’t know any more about your specialty than you do!

But they’ve done two things you haven’t ...

First, they’ve taken the time to organize their knowledge into a clear, informative talk – one that conveys valuable ideas to the audience – and makes them sound like knowledgeable pros.

Second, they’ve actively marketed their free talk to organizations their prospects join – and to meeting planners in charge of sessions their prospects attend.

As a result, they – not you – get asked to deliver the important workshops, keynotes, break-out sessions, and after-dinner speeches in your industry.

And they, not you, get all the attention ... applause ... recognition ... visibility ... and exposure from these events.

But it doesn’t have to be that way, because now you too can ...

 

...speak and grow rich!

If you sell a product ... solve a problem ... or offer a service, you have valuable expertise that others want to know about.

By sharing your knowledge in short talks -- given at the right venues to the right audiences -- you can take your business to the next level.

Your prospects attend the meeting. They see you are the guest expert. They hear your content-rich talk. And suddenly, they decide you – and not your competitors – are the one they want to buy from!

Plus, you can do it without awkward "networking" ... without complicated Internet marketing ... and without a labor-intensive PR campaign or costly advertising ... just by giving short talks, for free, at select industry meetings and events.

Now, in my how-to guide, Getting Famous Through Public Speaking: How to Market Your Product or Service Through Free Seminars, Workshops, Speeches, and Lectures, you get step-by-step instructions on how to promote yourself by giving talks.

Including:

  • How to absolutely guarantee your talk gives listeners what they want and need to know from you. Page 43.
  • The "green sheet" method for ensuring that every potential customer in your audience leaves with your name and contact information in their hands – without pushing business cards on them. Page 28.
  • Why your talk should be shorter, not longer, than you think. Plus: a fun gimmick for making sure you don’t run over – it will have your audience rolling in the aisles. Page 20.
  • 10 reasons why giving speeches is a more powerful self-promotion than direct mail, space advertising, e-mail, or any other marketing method. Page 31.
  • The 8 secrets all great speakers know – and practice – that boring, mediocre, and unsuccessful speakers don’t. Page 16.
  • "No-brainer" for getting audience members to give you rave reviews and testimonials you can use to promote your talks, your services, and yourself. Page 51.
  • 7 ways to bond with the audience – and get them on your side – before you step up to the podium. Page 34.
  • Must you offer a handout at all your speaking engagements? The answer may surprise you. Page 26.
  • 41 techniques that can transform you from a nervous amateur into a smooth, confident, engaging public speaker. Page 21.
  • Want to really become an "instant guru" in your field? Become a college professor – without getting your PhD. Page 38.


  • How to promote yourself by giving talks – even if no one asks you to do so. Page 30.
  • Thousands of meetings take place in the U.S. every business day. Here’s how to find the ones where you can gain visibility in your marketplace as a speaker. Page 4.
  • The most important part of your talk – and an easy technique for making it instantly engaging. Page 14.
  • PowerPoint mistakes that can quickly send even the most interested audience into a coma … and how to avoid them. Page 40.
  • The organization says they can’t pay even an honorarium for your talk. But don’t worry. There are 8 things you can ask for even better than cash. Page 8.
  • 10 situations in which public speaking is the most engaging, and effective, way to get your message across to your customers and prospects. Page 3.
  • What Spiderman can teach you about promoting your business with special events. Page 37.
  • Most speakers get business cards from fewer than 10% of prospects in the audience. This little trick gets 80% to 90% or more of prospects in the audience to give you their card. Page 29.
  • 5 incredibly powerful ways to get more leads, and close more business with members of your audience, whenever you give a talk. Page 35.
  • Want to give a hard-sell pitch for your product to a captive audience of interested prospects who actually want to hear it? Page 33 shows you where – and how – to get away with it.
  • 6 questions to ask before you accept an invitation to speak. Ensures you don’t waste your time talking to people who aren’t potential customers. Page 7.
  • Tips for preparing visuals that "knock ‘em dead" -- instead of putting them to sleep. Page 24.
  • 8 simple steps for organizing a powerful – and persuasive – speech or presentation. Page 12.
  • Best ways to close your talk. Hint: It’s NOT by making a sales pitch. Page 15.
  • And so much more ...

 

Praise for Bob Bly and Getting Famous Through Public Speaking

Getting Famous Through Public Speaking is a quick-reading, 50+-page e-book available for immediate downloading as a PDF file.

That means no shipping or handling charges ... and no waiting. Order today, and start promoting your business by giving talks tomorrow!

Here’s what people have said about earlier editions of Getting Famous Through Public Speaking....

"This guy really knows his stuff. An excellent and practical primer."
--R. John Slade, President, Knowledge Garden

"An invaluable marketing tool that all business owners or entrepreneurs should have ... even just one of the many innovative techniques in this book will pay back its cost many times over."
--Fred Weiss, Chairman (retired), Studebaker-Worthington Leasing

"I found so many valuable ideas in the book, which I am putting to immediate practical and exciting use. This book is the key to Fort Knox."
--Dottie Walters, President, Walters International Speakers Bureau

"I have been speaking in public since 1958. That's why I bought Bob Bly's book. A professional in any field needs only one tip to convert a $39.95 specialized how-to book or report into ten times that much money -- maybe in just one speech. He will always spot at least one tip that he forgot or ignored or never considered. That's why a professional keeps buying how-to books in his field."
--Gary North

 

Use it risk-free for 90 days

Very few speakers’ bureaus, lecture agents, or publicists can guarantee that they can get you speaking engagements.

And virtually none promise you increased leads, orders, or sales from the speaking gigs they book for you.

But with Getting Famous Through Public Speaking, you get both. I guarantee it -- or you don’t pay me!

That’s right ...

If Getting Famous Through Public Speaking doesn’t help you get more speaking gigs, resulting in more business for your or your firm ...

Or you are dissatisfied for any other reason … or for no reason at all … just let me know within 90 days.

I’ll refund your $39 payment in full. No questions asked. And, you can still keep the e-book free.

That way, you risk nothing.

In 90 days or sooner, you could be in the spotlight at an industry event or association meeting as a featured speaker – as I frequently am -- while your competitors turn green with envy, wondering why they were overlooked.

Or, you could be attending yet another networking function ... where you’re just another vendor looking for business ... while the speaker – also a vendor – grabs all the glory – and the new business.

It’s entirely up to you.

So what are you waiting for?

To order Getting Famous Through Public Speaking on a 90-day risk-free trial basis, just click below now:

 

Sincerely,
Bob Bly


P.S. Quick-Response Bonus! Order Getting Famous Through Public Speaking today and you get a FREE 60-page Bonus Report, How to Do Your Own Public Relations. (list price: $29).


In it, you will discover:

  • 29 great story ideas for the next issue of your company newsletter or e-zine. See page 17.
  • Promoting yourself, your company, or your product through public speaking? Here’s how to make your talk more memorable, engaging, and persuasive. Page 26.
  • How to use "DR PR" – direct response press releases – to generate new leads, prospects, and business opportunities. Page 14.
  • 4-part formula for writing business letters that get you the results you want. Page 50.
  • Want to position yourself as an expert by writing a book? 5 ways to write a book proposal editors say "yes" to. Page 29.
  • Fool-proof formula for writing articles and getting them published, under your byline, in the trade publications your customers and prospects read. Page 14.
  • Plus: a special library of sample press releases and query letters. Easy-to-follow templates guide you in writing your own PR materials. Starts on page 58.